Case Study · Avaamo AI | Head of Marketing
Translated conversational AI, healthcare integrations, and enterprise workflows into outcome-focused messaging, global ABM, customer proof, lifecycle, analyst relations, and sales programs.
Avaamo is an enterprise conversational AI platform serving complex buying committees across healthcare, financial services, and global enterprise markets. I led marketing as Head of Marketing; the company was later acquired by Mahindra Partners.
The product's NLP and AI capabilities were genuinely differentiated but incomprehensible to the non-technical stakeholders who controlled budgets — technical depth was drowning out business value.
Enterprise marketing strategy and global GTM programs — vertical messaging, ABM, lifecycle, customer proof, PR, analyst relations, and the sales programs that carried those narratives into deals.
An outcome-focused messaging system that translated conversational AI, healthcare integrations (including Epic), and enterprise workflows into business narratives; global ABM and lifecycle campaigns; customer-proof storytelling; and analyst-relations programs that made complex AI use cases legible to buying committees.
Led global marketing across healthcare, financial services, and enterprise segments; supported healthcare growth with UCSF, UC Health systems, and Sutter Health through acquisition by Mahindra Partners.
Healthcare GTM programs aligned to Epic integrations with UCSF, UC Health, and Sutter Health; acquisition by Mahindra Partners followed this growth period.